In a world dominated by generic supermarket giants and the increase of mass production cum consumerism– accessibility and convenience are most likely to be the top priorities for food shoppers. I, for one, and as a student, live on what I’d like to call: ‘tear, dip & munch’ food – tear it from the packet, dip it in a sauce (from a packet, of course) and munch away. Even when I do cook, the groceries that I buy are from Tesco, Tesco, Tesco, and the occasional Sainsbury’s.
Yet, at about a similar walking distance as my trip from home-to-Tesco, is the local market. Fresh fish, local meat and independent food stalls – all of which are dwindling away in presence, as the reliance on supermarkets are on a constant rise. Wouldn’t it be great if that balance is shifted towards independent, local brands that are more likely to guarantee you good, hearty food; rather than mass-manufactured products – and yet still be accessible and convenient to you?
(Photograph taken from Flavrbox.com)
